Privacy Policy

01: Introduction

Our commitment to your privacy

Amelie (“we”, “us”, “our”) is committed to protecting the privacy of individuals who interact with our website at amelie.com.au. This Privacy Policy explains how we collect, use, store and disclose personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website or submitting an enquiry, you consent to the collection and use of your personal information as described in this policy. If you do not agree, please do not use our website.

This policy applies to: amelie.com.au and any related communications, enquiry forms or download requests made through this website.

02: Information We Collect

What personal information we collect

We may collect personal information when you use our website, submit an enquiry, download the catalogue, or contact us directly. The types of information we may collect include:

• Name and contact details (email, phone, postal address)
• Business or trade details (company name, ABN, role)
• Information you provide in enquiry messages or trade applications
• Technical data collected automatically through your visit (IP address, browser type, device, pages visited)

We only collect personal information that is reasonably necessary for the purposes described in this policy.

03: How We Use Your Information

Why we collect and use your information

We use your personal information for the following purposes:

• To respond to enquiries submitted through our contact and stockist application forms
• To process and manage stockist account applications and trade relationships
• To send you the catalogue or other requested documentation
• To communicate updates about products, warranty or support matters
• To improve the functionality and content of our website
• To comply with our legal and regulatory obligations

We will not use your personal information for purposes other than those described here without first obtaining your consent, except as required by law.

04: Disclosure of Information

When we share your information

We do not sell, rent or trade your personal information to third parties. We may disclose your information in the following limited circumstances:

• To service providers who assist us in operating our website or business (e.g. email platforms, CRM tools), who are bound by confidentiality obligations
• Where required by law, regulation or a court order
• In connection with the sale or transfer of our business, where the new owner is bound by this policy

We do not disclose personal information to overseas recipients unless we have taken reasonable steps to ensure the recipient complies with the Australian Privacy Principles or a comparable privacy framework.

05: Cookies & Tracking

Cookies and analytics

Our website uses cookies and similar tracking technologies to improve your browsing experience and to understand how visitors use our site. Cookies are small text files stored on your device.

We may use the following types of cookies:

• Essential cookies: required for the website to function correctly
• Analytics cookies: used to measure website traffic and performance (e.g. Google Analytics)
• Preference cookies: used to remember your settings and preferences

You can disable cookies through your browser settings, however some parts of the website may not function as intended as a result.

06: Data Storage & Security

How we store and protect your information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. Your information is stored on secure servers and access is restricted to authorised personnel only.

While we take all reasonable precautions, no method of data transmission or storage is completely secure. We cannot guarantee the absolute security of information transmitted to us via the internet. We retain personal information only for as long as it is needed for the purposes described in this policy, or as required by law.

07: Your Rights

Accessing and correcting your information

Under the Australian Privacy Act, you have the right to access the personal information we hold about you and to request corrections if it is inaccurate, incomplete or out of date. To make an access or correction request, please contact us using the details in Section 10. We will respond within a reasonable timeframe and at no charge, unless the request is complex or resource-intensive. You also have the right to make a complaint to the Office of the Australian Information Commissioner (OAIC) if you believe we have not handled your personal information in accordance with the Privacy Act.

08: Third-Party Links

Links to other websites

Our website may contain links to third-party websites, including our stockists and online retailers. These websites operate independently and are not governed by this Privacy Policy. We recommend reviewing the privacy policies of any third-party websites you visit. We are not responsible for the privacy practices or content of external sites.

09: Changes to This Policy

Updates to this privacy policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we handle your personal information. Continued use of our website after any changes constitutes your acceptance of the updated policy.

10: Contact Us

Privacy enquiries & complaints

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or wish to make a privacy complaint, please contact us:

If you are not satisfied with our response to your complaint, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by calling 1300 363 992.